“It’s constantly pretty intriguing to see how [the topic] manifests in a different way– to see Farocki handle the idea of the shopping mall [in The Creators of Shopping Worlds], however then to see George Romero’s Dawn of the Dead, which really is a film about industrialism and the horror of consumer culture, however presented in a wrapper of a popcorn-horror movie,” Rapfogel says.
“After seeing the Farocki, how are you going to interpret Dawn of the Dead!.?.!? “Klacsmann continues.
“You go to the shopping mall and there’s a Hot Topic … and best next to it is an old women’ store that’s extremely different,” includes Hart.” [You] choose various experiences. I like that the program in fact shows the architecture of the shopping mall in that method.”
It’s perhaps unsurprising that the mall ought to seem like such a pertinent topic right now– after all, it suits the still-thriving Y2K renaissance like Paris Hilton’s perfectly manicured hand into her fingerless spandex glove. In the documentary White Hot: The Rise & Fall of Abercrombie & Fitch, the shopping mall is presented as a sort of precursor to the contemporary web: “Envision a search engine that you could stroll through, or, you understand, an online catalog that’s an actual place,” one interviewee remarks. In that sense, the zombie consumer so notably mentioned in Dawn of the Dead still exists today– other than now, they’re online. Not just has actually shopping transitioned to the internet– and window shopping turned into browsing windows online– but so have a number of the other activities that the shopping center when enabled: grabbing a bite in the food court (UberEats et al), viewing motion pictures at the movie theater (Netflix et al), discovering new music at the record shop (Spotify et al), and even meeting brand-new romantic partners (Tinder, Bumble, Hinge, Raya, et al). “You discover a lot of [adorable girls] at Burger King,” reveals one perspicacious gentleman in Mall City.
Certified nutritionist with over a decade in health and wellness. Wholesome Horizons believes in a holistic approach, intertwining mind, body, and spirit. She offers advice that's not just educational, but actionable — promoting balanced diets, active living, and the harmony of mental well-being.